Born in the Cotswolds, Blacklion is a distinctive vodka brand with an equally distinctive story. Crafted using rare sheep’s milk, it challenges the conventions of traditional vodka with an unexpected ingredient, a bold identity and a spirit of adventure. Our challenge was to create a brand that could communicate its unusual origins while establishing a premium, contemporary presence in a competitive spirits market.

The result is an identity that balances provenance with personality, combining understated luxury, striking typography and an unmistakable visual language. At the heart of Blacklion is a story worth telling.

Rather than following the familiar visual conventions of luxury vodka, we created an identity that celebrates the product's individuality. Inspired by the landscapes associated with the brand's origins and its spirit of exploration, the design brings together detailed mountain illustrations, confident typography and a restrained monochromatic palette. Every element works together to create something distinctive, considered and instantly recognisable.

The packaging was designed to make an impression without shouting for attention. A clean, architectural bottle silhouette provides the foundation for an intricate label design, where fine illustration, carefully balanced typography and subtle detailing communicate the brand's premium positioning.

Blacklion brings together the unexpected and the exceptional. A distinctive product, a compelling story and an identity designed to stand apart. Proof that sometimes the most interesting brands are the ones that refuse to follow the flock