OUR DRINKS BRANDING PACKAGES
PICK YOUR
POUR.
From the first big idea to the finishing touches on your launch,
we’ve got a package for wherever you are in your drinks journey.
BRAND.
£12,000
MAKE YOUR MARK.
Everything you need to create a distinctive drinks brand. From idea to aisle, we help you define a drinks brand that stands out. Built with the strategy and creativity to make a lasting impression.
WHAT’S INCLUDED
Brand discovery and strategy
Market, competitor and audience research
Brand positioning, personality and tone of voice
Logo and visual identity design
Colour palette, typography and graphic assets
Primary packaging design (1 SKU)
Production-ready artwork
Brand guidelines
Digital product mock-ups
Physical branded can mock-up
BRAND. DIGITAL.
£18,000
BUILT TO LAUNCH.
A distinctive drinks brand, a fully functioning ecommerce website and the creative to get you noticed. Everything you need to go from a great idea to a brand that’s ready for the world.
WHAT’S INCLUDED – EVERYTHING IN THE BRAND, PLUS:
Six-page ecommerce website (1 SKU)
Home, About, Product Range, Our Story, Stockists, Contact
Ecommerce store setup and product listing
Website content and copywriting
Product mock-ups and launch visuals
Lifestyle mock-up imagery
Social media launch assets and templates
Domain connection and website launch setup
BRAND. DIGITAL. MORE.
£28,000
READY. SET. GET NOTICED.
Everything you need to build your brand and take it into the world. From packaging and websites to campaigns, sales materials and launch-ready creative.
WHATS INCLUDED: EVERYTHING IN THE BRAND & DIGITAL, PLUS
Secondary and outer packaging design
Digital advertising and campaign creative
Sales presentation / buyer deck
Product sell sheet
Digital trade assets
Launch creative direction
Introductions to formulation specialists
Guidance on packaging formats and suppliers
Guidance on GS1 and barcode allocation
Social media account setup and branding
THE RTD TOUCH
A LITTLE SOMETHING YOU CAN HOLD.
Because seeing your brand on screen is one thing. Holding it in your hands is something else.
Every RTD branding package includes a physical mock-up of your very own drinks can.
A little preview of what your big idea could look like out in the world.
REAL BRAND. REAL CAN. REALLY EXCITING.
AFTER THE LAUNCH
KEEP THE GOOD STUFF GOING.
A great drinks brand doesn’t stand still. Whether it’s new flavours, fresh campaigns or ongoing creative support, we’re here for whatever comes next.
01 BRAND GUARDIANSHIP
Ongoing creative support, design development and brand consistency.
02 PHOTOGRAPHY & CONTENT
Product photography, lifestyle imagery and content for campaigns and digital.
03 CAMPAIGNS & ART DIRECTION
Creative concepts, campaign visuals and art direction that bring the brand to life.
04 MORE FLAVOURS. MORE SKUs.
Additional product variants, flavour extensions and packaging adaptations.
05 WEBSITE & DIGITAL CREATIVE
Additional pages, ecommerce enhancements, landing pages and digital creative.
06 RETAIL & TRADE ASSETS
Point-of-sale, displays, trade presentations and promotional materials.
YOUR CREATIVE TEAM. ON TAP.
Fixed monthly creative support, with clearly defined deliverables and the flexibility to tailor your package to your brand’s needs.
LIGHT SUPPORT
£800
PER MONTH
Smaller ongoing design requirements and brand guardianship.
GROWTH PARTNER
£1,800
PER MONTH
Regular campaigns, packaging adaptations and creative assets
CREATIVE PARTNER
£2,500k+
PER MONTH
An embedded creative team for ambitious, growing drinks brands.
*12-month agreements with a minimum six-month commitment and a proposed one-month break clause. Final terms to be agreed.
FOR RTD-BUILT WEBSITES
WEBSITE HOSTING & CARE.
Managed hosting, monthly maintenance, updates, security and website health checks.
A required ongoing service for websites built by RTD, with terms agreed before the project begins.
£150 per month + VAT
| INCLUDED | 01. BRAND | 02. BRAND & LAUNCH | 03. FULL POUR |
|---|---|---|---|
| Brand strategy & research | Yes | Yes | Yes |
| Visual Identity & guidelines | Yes | Yes | Yes |
| Primary packaging (1 SKU) | Yes | Yes | Yes |
| Physical can mock-up | Yes | Yes | Yes |
| Six-page ecommerce website | – | Yes | Yes |
| Website copy and launch assets | – | Yes | Yes |
| Secondary packaging | – | – | Yes |
| Campaign & trade assets | – | – | Yes |
| Buyer deck & product sell sheet | – | – | Yes |
| Launch guidance & creative direction | – | – | Yes |
| INVESTMENT | £12K | £18K | £28K |
