Inspired by the rolling hills of Tuscany and the artistic heritage of Florence, Must brings together the craftsmanship of traditional winemaking with a bold, contemporary identity. Taking its name from the very beginning of the winemaking process, Must celebrates the journey from grape to glass. A story of transformation, creativity and the beauty of doing things differently. Rooted in history. Designed to stand apart.

The Renaissance was a time of creativity, discovery and challenging convention. We wanted to bring that same spirit into the world of wine. Drawing inspiration from the great artists of Florence, we developed a visual language that brings classical art into a contemporary setting. An expressive colour palette, distinctive typography and an unmistakable monogram create a brand that feels both culturally rich and refreshingly modern.

The bottle became our canvas.We combined Renaissance-inspired artwork with bold graphic forms, creating labels that celebrate the contrast between traditional craftsmanship and contemporary design. From Chianti Classico to Vermentino and Pinot Grigio Rosé, each expression has its own distinctive character, brought together by the signature Must identity.